The fashion retailer entered redundancy consultations in May with its head office and UK retail teams.
White Stuff has now completed its period of restructuring and consultation, resulting in the loss of 100 head office staff, and 290 employees from its UK store estate. The company said it is not on a store closure programme, but has closed a couple of its stores as rents have had to be renewed.
Prior to the cuts, White Stuff employed more than1,500 people across 120 stores.The company now has around 150 people in its head office, so has reduced the overall number by roughly 40%.
Over the last 18 months, White Stuff has been on a journey to transform into a more digitally-driven brand.
Chief executive Jo Jenkins told Drapers in May: “What we were planning on doing to reshape the business, we now need to do more quickly. We need to face into the reality, particularly given the on-going uncertainty of when and how shops might open given social distancing, that we need a leaner, more agile operating model that allows us to react to changing customer behaviour.”
Advertisem*nt
Donate to the Drapers x FTCT Covid-19 Appeal
To support fashion retail workers facing hardship as a result of the coronavirus pandemic, Drapers is running a Covid-19 charity appeal in partnership with the Fashion & Textile Children’s Trust (FTCT).
FTCT provides grants for the children of UK fashion and textile workers, to support those with financial difficulties in buying necessities such as clothing, bedding and specialist equipment for those children who need it.
During the Covid-19 crisis, FTCT has given more than £170,000 in grants to families in financial difficulty. Almost 1,000 essential items have been funded for children who were going without, including school uniforms, beds and bedding, clothing and laptops for studying.
This has been largely supported by the donations to the Drapers x FTCT Covid-19 Appeal.
Your donation, whatever the size, could make a huge difference to a child’s life.
TagsFashion news redundancies retail news White Stuff
Comment
RECOMMENDED ARTICLES
Have your say
or a new account to join the discussion.
Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.
