Hottest Lip Color Trends in 2023-2024 (2024)

Lipsticks are beauty items that can help brighten up any look and transform the mood for any occasion. By changing your lip color, the whole look changes!

After over two years of wearing masks that cover our lips, the relaxing restrictions on mask-wearing protocol have ushered in the comeback of lipsticks which have been developed in a variety of colors and formulas to be long-lasting and smear-resistant. Now, let’s update on the lip color trends for 2023-2024.

WGSN or World Global Style Network, a leading global trend forecasting of consumer and design trends, has collaborated with Coloro expert Joanne Thomas, a color system specialist to forecast the most popular color trends for the years 2023-2024. Together, they have discovered from their analysis that consumers have turned their preferences toward long-lasting lipsticks that can complement any look such as the following colors:

-Blue

Blue is the main color in the beauty industry with the intensity that looks alluring and magical like the underwater world.

- Neutrals

Neutral shades that exude warm, soft and gentle moods like Nude, Camel, Mocha or Taupe represent simple elegance. They can be blended to create suitable colors for particular skin tones or looks. They are the epitome of “Your lips but better.”

- Red and coral

Red and coral are forever classics because they are the colors of energy and optimism. Their bright colors help create a healthy look.

These shades are classics and can be used in any season, for any occasion, and with any skin tone. They can also be blended with other shades to create new beautiful colors which answer the need of modern consumers who prefer products with versatility, never go out of fashion, and complement every skin tone so everyone can be beautiful.

With this trend in popularity, it is no wonder many cosmetic brands have launched products with color palettes that can accommodate different skin tones. Beauty entrepreneurs can optimize this trend because the above-mentioned shades of lipstick can be used in everyday life. For example, developing neutral shades to complement various skin tones will help introduce the products to different markets because anyone from any ethnicity can try them on.

Hottest Lip Color Trends in 2023-2024 (2024)

FAQs

What is the hottest lip color in 2024? ›

Mauve Nude: Understated Elegance, Elevated

For those who prefer a more subtle approach, the mauve nude lip reigns supreme in 2024. This versatile hue effortlessly blends pink and brown undertones, offering a sophisticated touch that complements every skin tone.

What is the lip filler trend for 2024? ›

Lip Filler Trends for 2024

Russian Lips: If you like the look of a more pronounced and defined lip border, you should ask for Russian lips. To create this look, filler is strategically injected along the vermilion border and cupid's bow. This technique emphasizes the top lip, giving the lips a heart-shaped appearance.

What are the lip care trends for 2024? ›

Lip Trends In Cosmetics

In makeup, get ready for less-drying, natural finishes and softer-matte textures, like the hydrating Madame Gabriela line or the new launches by Prada Beauty. There will also be plenty of lips coated in slick glosses, like the new Ariana Beauty Prisma Gloss collection, in 2024.

What is the lip liner trend for 2024? ›

This bold style of a dark lip liner against a lighter lip shade created a multidimensional look which sparked a sensation. Many celebrities such as Kim Kardashian and Lizzo are embracing the contrasting allure of deep lip liners paired with lighter lip colors, setting the trend for 2024.

What lip color do men find most attractive? ›

Women have more luminance contrast between facial features and skin than men, which is enhanced through make-up. Research indicates that red lips are universally appealing, possibly due to a perceived association with sexual arousal.

What colour lips are most attractive? ›

Red lips have been considered attractive in women in geographically and temporally diverse cultures, possibly because they mimic vasodilation associated with sexual arousal.

What are butterfly lips? ›

“Butterfly lips is the latest lip filler trend being shared all over social media as an effective method for plumping up the top lip. This is usually done by taping the lips and injecting dermal fillers and neurotoxins (such as Botox) to give a more prominent Cupid's bow.”

Are big lips still in fashion? ›

While the excessive look may have fallen out of fashion, the filler itself isn't going anywhere. Lip enhancement is still popular in Bezuglowa's clinic: the look is just far more subtle. “These things are always a rise and fall,” says Bezuglowa. “*ntil the next big thing.”

What is the most desired lips? ›

Science has found that the most attractive lip shape has an upper-to-lower lip ratio of 1:2. Lips are most desirable in different shapes and forms for different people – 60% of people prefer a 1:1 ratio where the lips are completely symmetrical and evenly full.

Are glossy lips back in fashion? ›

But just like low-rise jeans and that shoulder bag, lip gloss is back and truly bigger than ever. The thing is, lip gloss isn't even just lip gloss anymore. Lip oil, liquid balms, plumpers, tints, stains, jelly, treatments, and masks—many of the most viral lip products are almost in skincare territory.

Are red lips still in style? ›

Ask any makeup artist: Red lipstick is simply never not in. “Red is beyond a trend; it's never out of fashion,” Terry Barber, MAC Cosmetics' director of makeup artistry, tells Glamour. “There's always a moment for red, whether it's in the lives of people in every day, or high glamour on editorials and runways."

Which lip liner goes with every lipstick? ›

Nude Liners For Versatility

If you're uncertain or want a versatile option, a nude liner that matches your natural lip colour or is slightly darker is your go-to choice.

What is the rule for lip liner? ›

Typically, you'll want to use a lip liner a shade darker than your lipstick—the slight contrast will help create definition. If you prefer a more dramatic look, you can opt for a slightly darker lip liner and use it to contour your lips for a subtle gradient effect.

What is the lip gloss trend? ›

The popular matte trend of the 2010s has been overtaken by the recent desire for ultra-shiny lips, an obvious resurgence of the makeup looks from the '90s and early 2000s, when Lancome's Juicy Tubes and Mac Lipglass were all the rage.

What is the color trend in cosmetics in 2024? ›

Nude Awakening: Natural Tones that Enhances

This movement offers brands a chance to innovate with products that enhance natural tones, evident in the rise of lipsticks that adapt to the wearer's natural lip color for a personalized effect. Sensient's Color of The Year 2024, Golden Terra, plays a pivotal role.

What lip color is popular now? ›

WGSN and Coloro's analysis discovered that consumers have turned their preferences toward lipsticks that can complement any look. Neutrals, orange, and red are the classics. They can be used in any season, for any occasion, and on any skin tone.

What is the most seductive lipstick color? ›

Classic Red

When in doubt, go red because the Classic Red is the most sexy lip of all time! (Think Marilyn Monroe .. Taylor Swift.) I love sporting a red lip when I want to look sophisticated and classy, and especially during Valentines Day ..

Which is the rarest lips? ›

What is the rarest lip shape? The Cupid's bow, or heart-shaped lip, is the rarest as it is defined by two distinct peaks outlining the Cupid's bow, a slight dip in the middle of the lower lip, and concentrated fullness in the center of the pout.

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