Tip #4: Track return rates
In-store product returns don’t have to be the end of the world. It’s an inevitable part of retail and an important data point for retailers. Tracking data on in-store product returns will help retailers identify potential problems in their business.
Here are some examples:
- Many customers bought your products online but exchanged them in-store later because they got the wrong size. This means customers are struggling with choosing the right size online and you should include a size chart on your website.
- There’s a spike in shirt returns. It turns out the fabric is irritating for some wearers. You should change the shirt materials and improve your product.
- Customers keep asking the staff to explain your return policy. Perhaps part of your policy is full of jargon or the customer simply can’t find it. You can rewrite the policy to make it easier to understand and have your staff explain it clearly during checkout.
Tip #5: Use integrated software
If you’re selling both online and offline, or running multiple stores, it’s essential to have a POS system that’s integrated into every part of your business.
You can create a seamless shopping experience when customers buy online and return in-store. In addition, in-store product returns are way more convenient when the customer can return in any store, not just the one they bought from. The staff should be able to view and process all orders of different stores, created from their checkout counter to the self-checkout kiosk in another location.
An integrated POS system will also ensure that data is updated in real time and correctly. When the return is complete, the change in order, inventory, and customer should be reflected in the rest of your system. No one wants to re-enter the in-store product returns manually in their inventory management software.
With an integrated POS, you can eliminate double entry and keep all records of sales, stock, and customers under control.
