Vanguard vs BlackRock | Unbiased (2024)

Vanguard is the world’s second-largest investment company or brokerage firm, offering a range of active and passive options, as well as a competitive fee structure and other attractive selling points.

BlackRock, Inc. is the world’s largest investment firm and asset manager. The firm offers a multitude of investment strategies, all of which see you leave your portfolio management to one of the firm’s financial advisors.

What fees can I expect from Vanguard and BlackRock?

Both Vanguard and BlackRock deviate from the four main types of fees charged by most investment firms and online trading platforms. Most firms and platforms charge the following types of fees:

Let’s take a closer look at BlackRock and Vanguard’s fees.

Vanguard has a competitive fee structure based mostly on trading. The firm offers $0 stocks and ETF trading, and it charges a $1.00 per contract fee to trade options contracts.

While Vanguard mutual funds and those on the no-fee list are free to all investors, the firm charges a $20 fee to trade third-party mutual funds not included on the list. There are reduced-price options for accounts with at least $1 million in assets. There are no inactivity or non-trading fees, and the firm doesn’t require a minimum account balance.

BlackRock charges an array of fees using different schedules, making fees one of the most important differences between BlackRock and Vanguard. These schedules and fees depend on the strategy you choose and the type of account you open. Some accounts have standard fee schedules, while others may be subject to negotiation.

For example, BlackRock’s Wrap Fee Schedule for Equity, Balanced, Retirement Journey, and WDP Strategies starts at 2.50% for the first $500,000, growing incrementally smaller as your account balance increases. The SMA Program: Fixed-Income Investment Strategy fee schedule starts at 0.35% for the first $1 million. The Non-Wrap Fee Schedule for Equity and Balanced Investment Strategies starts at 1.00% for the first $1 million, and the Non-Wrap Fee Schedule for Single-Style Fixed-Income Investment Strategies starts at 0.90% for the first $1 million.

The Non-Wrap Fee Schedule for Multi-Strategy Fixed-Income and Target Income Investment Strategies starts at 1.50% for the first $500,000, and the SMA Program: Equity Investment Strategy starts at 0.65% for the first $1 million. The Liability-Driven Investing Fixed-income Strategies starts at 0.25% for the first $25 million, and the SMA Program: Fixed-Income Laddered Investment Strategy fee is 0.10% for all asset levels.

Is BlackRock or Vanguard better?

BlackRock and Vanguard Holdings are similar in that they are both investment companies. However, their offerings and model are decidedly different. Take the pros and cons of both firms into account when deciding which one would be best for you.

Vanguard:

ProsCons
Wide selection of mutual fundsFirm offers a basic trading platform only
Leader in low-cost fundsLimited research and data
High interest rate for uninvested cash
Good order execution quality
Commission-free ETF, stock, and options trades

BlackRock:

ProsCons
Minimum account balance requiredHigh investment requirement for mutual funds
Financial advisors manage portfoliosFirm faced overpopulation and earning revision challenges
Tax advantages in multiple states

Vanguard or Blackrock: which should I choose?

Think carefully before deciding between Vanguard and BlackRock. The two firms have different offerings, and one of them might be a much better option for your circ*mstances, needs, and goals.

It’s also essential to understand that while Vanguard offers passive and active options and lets you research, build, and maintain your portfolio using data and research, BlackRock does not. Instead, Blackrock’s professional financial advisors and investors will manage your portfolio according to your preferred strategy.

It’s best to ask a financial advisor for guidance in choosing an investment company.

Can I open a brokerage account with both Vanguard and BlackRock?

Vanguard primarily focuses on managing its own funds and ETFs. BlackRock offers various investment options through its iShares ETFs, but it may not provide full-service brokerage accounts.

If you’re looking for an option that lets you play a hands-on role in your investing decisions, Vanguard would be the better option. If you’re looking for passive options, either firm could be the answer.

Which platform offers better support for long-term, passive investing?

Vanguard is renowned for its commitment to passive investing and is a popular choice for those seeking low-cost, long-term investment strategies. BlackRock offers a variety of options, including a good balance of active and passive options.

Can I access my Vanguard or BlackRock accounts online and through mobile apps?

Yes, both Vanguard and BlackRock offer online platforms and mobile apps, providing convenient access to your investment accounts and tools.

How does Vanguard's investment philosophy differ from that of BlackRock?

Vanguard is often associated with its philosophy of passive investing, emphasizing low-cost index funds. BlackRock offers a variety of investment strategies, including actively managed funds.

Need more information?

It’s seldom an easy choice when it comes to Vanguard vs BlackRock. Being the world’s two largest investment firms, they are reputable and trustworthy. Both offer active and passive options, although Vanguard is better known for its passive options.

When deciding which firm is best for your needs, consider fee structure and whether you want to manage your portfolio or leave it to an advisor. If you need assistance, let Unbiased match you with an SEC-regulated financial advisor whom you can turn to for expert financial advice when you need it.

Vanguard vs BlackRock | Unbiased (2024)

FAQs

Is it better to invest in Vanguard or BlackRock? ›

If you're looking for an option that lets you play a hands-on role in your investing decisions, Vanguard would be the better option. If you're looking for passive options, either firm could be the answer.

Does Vanguard control BlackRock? ›

Who Owns BlackRock? BlackRock is publicly owned, with its shares held by various shareholders, including institutional investors like Vanguard Group and State Street Corporation and individual shareholders. The specifics of these shareholders can change over time.

Does BlackRock outperform the S&P 500? ›

Overall, the performance of BLK stock with respect to the index has been lackluster. Returns for the stock were 27% in 2021, -23% in 2022, and 15% in 2023. In comparison, returns for the S&P 500 have been 27% in 2021, -19% in 2022, and 24% in 2023 - indicating that BLK underperformed the S&P in 2022 and 2023.

Is it better to invest with Vanguard directly? ›

If you buy directly through Vanguard, you may benefit from lower fees, better customer service, and additional product research. Buying a Vanguard fund through a broker may involve commissions, loads, or other charges that are imposed by the broker, and not Vanguard directly—although this is not always the case.

Who is more powerful, BlackRock or Vanguard? ›

There was a time when early leaders in hot areas of financial services could count on maintaining their profit dominance with ease. But now the $7.8 trillion market in US exchange-traded funds (ETFs) is hurtling toward a new order, as BlackRock Inc.'s lead over runner-up Vanguard Group Inc.

Is BlackRock a good long term investment? ›

What do analysts say about BlackRock? BlackRock's analyst rating consensus is a Strong Buy. This is based on the ratings of 10 Wall Streets Analysts.

What is the controversy with Vanguard? ›

Vanguard fined for providing misleading account statements to its customers. June 1 (Reuters) - Vanguard Group, the world's largest issuer of mutual funds, was fined and censured by the Financial Industry Regulatory Authority (FINRA) for errors appearing in about 8.5 million customer account statements.

Who actually owns Vanguard? ›

Vanguard set out in 1975 under a radical ownership structure that remains unique in the asset management industry. Our company is owned by its member funds, which in turn are owned by fund shareholders. With no outside owners to satisfy, we focus squarely on meeting the investment needs of our clients.

Why is BlackRock so powerful? ›

BlackRock is a global firm that combines the benefits of worldwide reach with local service and relationships. Investment centers in 25 cities (including New York, London, San Francisco, Tokyo, and Hong Kong) facilitate access to major capital markets.

Does Warren Buffett recommend the S&P 500? ›

Berkshire Hathaway CEO Warren Buffett has regularly recommended an S&P 500 index fund.

Is BlackRock in Spy? ›

On February 13, 2024 - BlackRock Inc. filed a 13F-HR form disclosing ownership of 1,223,938 shares of SPDR S&P 500 ETF Trust (US:SPY) valued at $581,749,971 USD as of December 31, 2023.

Is it safe to have all my money at Vanguard? ›

Money market funds and other securities held in the Vanguard Brokerage Account are eligible for SIPC coverage. Securities in your brokerage account are protected up to $500,000. To learn more, visit the SIPC's website.

What is the Vanguard 30 day rule? ›

Any investor transferring money out of a given fund may not transfer money back into that same fund for 30 days. Fund purchases made through payroll contributions, loan payments or rollovers, or by any other means besides an exchange will not fall under this restriction.

Is it good to invest with BlackRock? ›

BlackRock currently has an average brokerage recommendation (ABR) of 1.34, on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell, etc.) made by 16 brokerage firms. An ABR of 1.34 approximates between Strong Buy and Buy.

How much is BlackRock worth vs Vanguard? ›

BlackRock remained the largest firm overall, with $8.59 trillion in total assets globally vs. Vanguard's $7.25 trillion, and has a much larger presence with clients such as government-sponsored retirement plans and sovereign wealth funds.

Who owns more Vanguard or BlackRock? ›

Vanguard's bank holdings were valued at an estimated $127.98 billion and BlackRock's at $110.32 billion as of March 29, according to S&P Global Market Intelligence analysis. Vanguard and BlackRock hold stakes in 336 and 334 banks, respectively, out of 338 covered in the analysis.

Are BlackRock funds good investments? ›

As of Jun 30, 2023, the company manages around $9.4 trillion in assets under management and is the world's largest asset manager. Blackrock mutual funds are compelling investment choices since they have given a positive return and are expected to perform well in 2023 and beyond.

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