Published by Jan 19, 2024
With a brand value of 84 billion U.S. dollars in 2023, the short video pioneer TikTok/Douyin surpassed Industrial and Commercial Bank of China (ICBC) to be the most valuable Chinese brand. The second placeholder was valued at 72 billion U.S. dollars, followed by State Grid within a striking distance.
Most valuable Chinese brands in 2023, based on Brand Finance evaluation (in million U.S. dollars)
| Characteristic | Brand value in million U.S. dollars |
|---|---|
| TikTok/Douyin (media) | 84,199 |
| ICBC (banking) | 71,828 |
| State Grid (utilities) | 71,145 |
| China Construction Bank (banking) | 65,604 |
| Agricultural Bank of China (banking) | 60,398 |
| Bank of China (banking) | 50,469 |
| Moutai (spirits) | 50,095 |
| Ping An (insurance) | 44,369 |
| China Mobile (telecoms) | 44,238 |
| WeChat (media) | 41,794 |
| Tencent (media) | 36,055 |
| Huawei (tech) | 31,097 |
| CSCEC (engineering & construction) | 29,962 |
| PetroChina (oil & gas) | 28,500 |
| Sinopec (oil & gas) | 28,480 |
| China Merchants Bank (banking) | 26,644 |
| Wuliangye (spirits) | 25,895 |
| Taobao (retail) | 20,147 |
| CATL (tech) | 19,036 |
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