How do you write a compelling objective statement for your CMS portfolio? (2024)

An objective statement is a short and concise introduction to your CMS portfolio that summarizes your main goals, skills, and value proposition. It is usually placed at the top of your portfolio page or resume, and it serves as a hook to entice the readers to learn more about you and your work. An objective statement is different from a summary statement, which is a longer and more detailed overview of your background, experience, and achievements.

An objective statement is important for your CMS portfolio because it helps you stand out from the crowd and communicate your unique selling point. It shows the readers what you can do for them, how you can solve their problems, and why you are the best fit for their needs. An objective statement also helps you focus your portfolio on your specific niche, audience, and goals, and avoid irrelevant or generic information.

An objective statement for your CMS portfolio should follow a simple and clear structure that answers three questions: who are you, what do you do, and what do you want. Here is a basic formula for writing an objective statement:

[Your name] is a [your role] who [your skills and expertise] for [your target audience or industry]. [Your name] is looking for [your desired outcome or opportunity].

For example:

Jessica Smith is a WordPress developer who creates custom themes and plugins for small businesses and nonprofits. Jessica is looking for freelance projects that challenge her creativity and technical skills.

When writing an effective objective statement for your CMS portfolio, it's important to be specific and relevant, using keywords and phrases that match your niche, audience, and goals. Use simple and direct language that conveys your message in a few words, avoiding jargon or complex sentences. Additionally, use active and strong verbs that demonstrate your abilities and achievements, rather than passive or weak words. Lastly, stick to facts and evidence that support your claims and showcase your results, rather than exaggeration or fabrication.

An objective statement for your CMS portfolio should not be a one-size-fits-all statement that you use for every occasion. You should customize your objective statement according to the purpose, context, and audience of your portfolio. For example, if you are applying for a specific job, project, or client, you should tailor your objective statement to match the requirements, expectations, and goals of the employer, project manager, or client. You should also highlight your relevant skills, experience, and achievements that make you a suitable candidate for the position, project, or contract.

Your CMS portfolio's objective statement should not be a static or final statement; it should be tested regularly and updated accordingly. You can evaluate the effectiveness of your objective statement by asking yourself if it captures the attention of readers and communicates your main goals, skills, and value proposition clearly. Additionally, you should ensure that your unique selling point is highlighted and that irrelevant or generic information is avoided. Furthermore, you should make sure that your objective statement supports your claims and showcases your results with facts and evidence. Finally, it should match the purpose, context, and audience of your portfolio to emphasize relevant skills, experience, and achievements. If you answer yes to all these questions, you have a compelling objective statement for your CMS portfolio. If not, you should revise it accordingly.

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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