Cosmetics & make-up brand awareness KPI ranking UK 2023 | Statista (2024)

When it comes to the most well-known cosmetics and make-up brands in the UK, L'Oréal leads the race. The French personal care brand is recognized by 91 percent of online consumers in the UK, followed by Rimmel London with a brand awareness of 86 percent. Brands like delilah and IT cosmetics, on the other hand, lie at the bottom of this list as each one of them is recognized by less than 30 percent of internet users in the United Kingdom.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

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Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

Cosmetics & make-up brand awareness KPI ranking UK 2023 | Statista (2024)

FAQs

Cosmetics & make-up brand awareness KPI ranking UK 2023 | Statista? ›

Growth Streak Continues for the US Beauty Industry in 2023, Circana Reports. CHICAGO, January 30, 2024 – U.S. prestige beauty industry dollar sales grew by 14%, year over year, to reach $31.7 billion in 2023, according to Circana, a leading advisor on the complexity of consumer behavior.

What is the beauty industry sales in 2023? ›

Growth Streak Continues for the US Beauty Industry in 2023, Circana Reports. CHICAGO, January 30, 2024 – U.S. prestige beauty industry dollar sales grew by 14%, year over year, to reach $31.7 billion in 2023, according to Circana, a leading advisor on the complexity of consumer behavior.

Which cosmetic brand is famous in the USA? ›

Leading cosmetics & make-up brands ranked by brand awareness in the United States in 2023
CharacteristicShare of respondents
Avon77%
COVERGIRL77%
Maybelline New York76%
Estée Lauder71%
9 more rows
Oct 16, 2023

What is the biggest cosmetic company in the US? ›

L'Oréal 1

What is the UK's number one skincare brand? ›

The UK's No1 skincare brand,* No7, brings you age-defying and damage reversing skincare products that are powered by advanced technology to target your key skin needs, helping your skin look the best it can today, and tomorrow.

How big is the makeup industry in the UK? ›

The industry's total value soared by 9.7% year -on-year, reaching an impressive £9.56 billion. With 1% decrease in volume purchased, inflation played a pivotal role in driving growth across various categories."

What is the biggest trend in the beauty industry? ›

Here are some of the most recent technology trends influencing the beauty industry.
  • Virtual try-ons using AI/VR tools. ...
  • AI-powered skin analysis and lip care. ...
  • Wearable beauty devices. ...
  • Automatic hair analysis. ...
  • 3D-printed makeup. ...
  • Smart mirrors.
Feb 2, 2024

What is the fastest growing category in beauty? ›

Skin care was the fastest-growing category in prestige beauty based on units sold, per Circana. Skin care was also one of only two mass sectors that grew based on unit sales (the other, as previously noted, was makeup).

How big is the skincare market in 2023? ›

The global market size for skincare in 2023 was 106.8 USD billion.

What are the top beauty companies in Europe? ›

L'Oreal SA, The Procter & Gamble Co, Unilever Plc, Beiersdorf AG, and Colgate-Palmolive Co are the top 5 cosmetics & toiletries companies in Europe in 2021 by retail product sales.

What makeup brands does the UK not have? ›

There are several American makeup brands that are not available in British shops. Some of the top brands include Glossier, Milk Makeup, Anastasia Beverly Hills, and ColourPop. These brands are highly sought-after by makeup enthusiasts for their unique formulations and trendy products.

Which is the top 1 makeup brand? ›

Top Makeup Brands In India 2024
  • Lakme.
  • Maybelline.
  • Sugar Cosmetics.
  • Nykaa.
  • MAC.
  • Colorbar.
  • Renee.
  • Revlon.
Mar 20, 2024

What is the richest makeup company? ›

L'Oréal remains the world's most valuable cosmetics brand, with its brand value improving 11% to reach a staggering USD13. 4 billion. The iconic French brand continues to outshine its competitors, boasting a brand value approximately 80% higher than its closest rival.

What is the #1 beauty company? ›

The 2022 Cosmetics 50 rankings by Brand Finance. Brand Finance recently released its Cosmetics 50—an annual ranking the world's most valuable cosmetic companies. L'Oréal tops the list of the world's most valuable cosmetic companies—followed by Estée Lauder and Gillette in Brand Finance's annual Cosmetics 50 report.

What is the most successful makeup brand? ›

Using data sourced from Statista, marketing experts at Upbeat Agency just revealed the top-earning celebrity beauty brands of 2023. Topping the list is global phenomenon Fenty Beauty by Rihanna.

Which cosmetic brand is best in London? ›

The Best British Beauty Brands For 2024
  • OSKIA. Founded in 2009 by Georgie Cleeve and George Gordon, skincare brand OSKIA specialises in bio-cellular skin nutrition through patented micro-encapsulation and liposome technology. ...
  • Biotell. ...
  • Bolin Webb. ...
  • Bamford. ...
  • Guava & Gold. ...
  • TEMPLESPA. ...
  • Carol Joy London. ...
  • Rhug Wild Beauty.
Jan 10, 2024

Who is the No 1 makeup in the world? ›

List of Top 10 Cosmetic Brands in the World -
S.No.Brand's NameFounded by
1SKYA TransdermicGurmeet Singh Narula
2L'OrealEugene Scheuller
3NIVEADr. Oscar Troplowitz
4CotyFrançois Coty
6 more rows
Feb 16, 2024

Is Sephora popular in the UK? ›

In total, 10% of UK beauty and health online shop users say they like Sephora. However, in actuality, among the 43% of UK respondents who know Sephora, 23% of people like the brand.

What is the leading beauty retailer in the UK? ›

Leading beauty and health online shops ranked by brand awareness in the United Kingdom in 2023
CharacteristicShare of respondents
Boots93%
Superdrug89%
LloydsPharmacy85%
Avon83%
9 more rows
Jan 15, 2024

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